What Are People From Jacksonville Called? Discover 4 Local Nicknames! 🏙️

Ever wondered what to call someone from Jacksonville without sounding like a tourist? You’re not alone! While the official term is the mouthful “Jacksonvillian,” locals have a whole arsenal of nicknames that capture the city’s unique spirit—from the casual “Jaxon” to the pride-packed “Duval.” But why do we prefer these unofficial names? And what’s the story behind the iconic “DUUUVAL!” chant that echoes through Jaguars games? Stick around because we’re diving deep into the history, culture, and insider lingo that make Jacksonville’s identity truly one-of-a-kind.

By the end of this article, you’ll not only know the correct terms but also understand the rich stories and local pride behind each nickname. Whether you’re moving here, visiting, or just curious, we’ve got you covered with everything you need to sound like a true Jax native.


Key Takeaways

  • The official demonym is “Jacksonvillian,” but it’s rarely used in everyday conversation.
  • “Jaxon” and “Jaxson” are popular informal nicknames embraced by locals.
  • “Duval” is more than a county name—it’s a cultural identity and rallying cry.
  • The “DUUUVAL!” chant originated in the local hip-hop scene and is now a symbol of city pride.
  • Understanding these nicknames helps you connect with Jacksonville’s rich history and vibrant community.

Table of Contents


Hey there, neighbor! Welcome to Jax Facts™, the only place you’ll get the real-deal, no-holds-barred truth about our sprawling, sunny, and sometimes downright quirky city. We’re a team of lifelong locals, and we’ve heard every question under the sun about Jacksonville. But one pops up more than any other: “What in the world do you call people from here?”

You’ve come to the right place! Grab a sweet tea (or a craft beer from Intuition Ale Works), settle in, and let’s unravel this mystery together.

⚡️ Quick Tips and Facts: Your Jax Resident Cheat Sheet

Pressed for time? Here’s the skinny on what to call us, plus a few tidbits to make you sound like a local.

Topic The Lowdown
Official Name Jacksonvillian
Common Nicknames Jaxon, Jaxson
Local Slang Duval, 904
City Nicknames The River City, Jax, The Bold City
Key Identity A fierce sense of pride in our county, Duval.

🤔 What Are People From Jacksonville Called? The Official Scoop!

Alright, let’s get the formalities out of the way. The official, dictionary-approved term for a person from Jacksonville is a Jacksonvillian. It’s a bit of a mouthful, isn’t it? As University of North Florida history professor emeritus Jim Crooks noted, “Jacksonvillian has too many syllables to gain any popularity.” We have to agree; it doesn’t exactly roll off the tongue.

While “Jacksonvillian” is technically correct, you’ll rarely hear us locals use it. It feels a bit like wearing a tuxedo to the beach—stuffy and out of place.

Why “Jacksonvillians”? Unpacking the Name’s Origins & Etymology

The demonym “Jacksonvillian” follows a standard English pattern of adding “-ian” to a place name. The city itself was named in 1822 to honor General Andrew Jackson, the first military governor of the Florida Territory and eventual seventh U.S. President. The funny part? As far as anyone knows, Andrew Jackson never actually set foot in the city named after him. Talk about an honor!

🗣️ Beyond the Books: Unofficial Nicknames & Local Lingo for Jacksonville Residents

This is where the real fun begins. To truly understand us, you need to speak our language. While “Jacksonvillian” is the official term, our identity is wrapped up in a few other, more colorful names.

1. “Jax”: The Ubiquitous Short-Hand

“Jax” is the go-to nickname for the city itself. It’s short, punchy, and you’ll see it everywhere—from our airport code (JAX) to local businesses. From this, the informal demonyms Jaxon or Jaxson were born. There’s a friendly debate about which is “correct,” but both are widely accepted and understood. One Florida Times-Union reader in 2000 even called “Jacksonvillian” grammatically gauche and championed “Jaxson” as the preferred term.

2. “Duval”: More Than Just a County Line

Now we’re getting to the heart and soul of Jacksonville. If you want to know what we really call ourselves, it’s Duval.

You see, in 1968, the city of Jacksonville and Duval County consolidated their governments, creating the largest city by land area in the contiguous United States. For more on our massive size, check out our article, Jacksonville Size Comparison: Discover 7 Surprising Facts! 🌎. This consolidation means that for most of us, the city and the county are one and the same. Our identity is inextricably linked to our county, which was named for William Pope Duval, Florida’s first territorial governor.

The now-famous “DUUUVAL!” chant started in the late 90s, not in a stadium, but in the local hip-hop scene. A local DJ known as Easy E began using a stylized, elongated “Duval” as a drop in his mixes, and it just exploded from there. Today, it’s the ultimate rallying cry for our NFL team, the Jacksonville Jaguars, and a universal symbol of local pride. Hearing it echo through TIAA Bank Field is a truly electric experience. It’s more than a name; as one fan told ESPN, “Duval’s also, like, a state of mind.”

3. “904”: Our Area Code, Our Identity

Similar to how Drake branded Toronto as “The 6,” we’ve embraced our area code. The 904 area code covers most of the Jacksonville metro area, including Duval, St. Johns, Nassau, Baker, and Clay counties. It’s another shorthand way to show local pride. We even celebrate “904 Day” on September 4th! It’s a nod to our shared geography and a modern, cool way to say you’re from here.

4. Other Local Terms & Phrases You’ll Hear

  • First Coasters: This refers to our location on the “First Coast” of Florida, a term coined in a 1983 marketing campaign to highlight our status as the site of the first European settlements in the U.S.
  • River City Residents: A nod to one of the city’s oldest nicknames, “The River City,” thanks to the majestic St. Johns River that bisects our town.

📜 A Glimpse into Our Roots: The History of Jacksonville’s Identity

You can’t understand what we’re called without knowing who we are. Our city’s identity has been shaped by a fascinating and sometimes fiery history.

From Cowford to Jacksonville: A Name’s Journey

Long before it was Jacksonville, the area was known informally as Cow Ford (or Wacca Pilatka by the Seminole people). It was a reference to the narrowest point of the St. Johns River, where cattle drivers could easily “ford” their herds across. In 1822, American settlers decided to establish a proper town and, as we mentioned, named it after Andrew Jackson.

How Our City’s Growth Shaped Our Collective Moniker

Jacksonville’s history is one of resilience and reinvention.

  • The Great Fire of 1901: This devastating event burned down much of the city’s core, destroying over 2,300 buildings. But from the ashes rose a new city, and this rebuilding spirit is part of our DNA.
  • “The Bold New City of the South”: This moniker was adopted after the 1968 consolidation. It reflected the ambitious move to create a massive, unified city-county government, a bold step that defines us to this day.

🌍 Where Do “Jacksonvillians” Live? Understanding Our Geography & Demographics

To be a “Jacksonvillian” or a “Duval” local is to be part of a vast and diverse landscape. We’re not just one homogenous blob; we’re a city of distinct neighborhoods spread across more than 840 square miles. For more interesting tidbits, check out the Jacksonville Facts on our site.

The Lay of the Land: From Beaches to the St. Johns River

Our Jacksonville Geography is defined by water. We have the St. Johns River flowing north through our center and 22 miles of beautiful white-sandy Jacksonville Beaches on the Atlantic coast. This creates distinct areas:

  • The Northside: A sprawling area with a unique character. The embedded YouTube video above, “NORTHSIDE JACKSONVILLE: The Good, THE BAD, & The Truth!“, offers a deep dive into this often-misunderstood part of town.
  • The Westside: A more traditional, suburban area.
  • Arlington & The Southside: Bustling commercial and residential hubs.
  • The Beaches: A laid-back, surf-centric community with its own vibe.
  • Riverside & Avondale: Historic, walkable neighborhoods known for their charm and vibrant culture.

Who Are We? A Snapshot of Jacksonville’s Diverse Population

Our Jacksonville Demographics are as varied as our landscape. We’re Florida’s youngest city, with a median age of 36. We’re a melting pot of cultures with a significant military presence, thanks to bases like Naval Station Mayport and NAS Jacksonville. We’re home to a growing number of young professionals, families, and retirees, all drawn to the city’s opportunities and quality of life.

🎭 The Culture of “Jacksonvillians”: What Makes Us Tick?

So, what does it feel like to be a Jacksonvillian? It’s a unique cultural cocktail, and we wouldn’t have it any other way.

Our Unique Blend of Southern Charm & Coastal Cool

We’re firmly in the South, and you’ll find that famous Southern hospitality here. But we’re also a coastal city, which brings a more relaxed, go-with-the-flow attitude. We can be cheering at a football game one minute and kayaking on the Intracoastal the next. It’s a balance that defines our lifestyle.

Sports, Music, & Local Traditions That Define Us

  • 🏈 Sports: We are fiercely loyal to our Jacksonville Jaguars. Game day is a sea of teal, black, and gold, filled with the sound of “DUUUVAL!”
  • 🎸 Music: We’re the birthplace of Southern Rock! Legendary bands like Lynyrd Skynyrd and The Allman Brothers Band got their start right here.
  • 🎉 Traditions: From the Jacksonville Jazz Festival to the Gate River Run, we have a calendar full of events that bring the community together.

❌ Common Misconceptions & What NOT to Call People from Jacksonville

Let’s clear a few things up. We’re a proud bunch, and while we’re friendly, there are a few things you probably shouldn’t call us.

  • Don’t call us “Jaxvillains.” We’re not cartoon bad guys, thank you very much.
  • Don’t assume we’re all the same. A surfer from Jax Beach and a banker downtown might have different lifestyles, but they share a common pride in their city.
  • Don’t confuse us with Jacksonville, North Carolina. A common mistake, especially given their proximity to Camp Lejeune. We’re the Florida one, the big one!

🤝 Becoming a “Jacksonvillian”: Tips for Newcomers & Aspiring Locals

Thinking of joining the club? Welcome! Here’s how to fast-track your way to feeling like a local.

Embracing the “Duval” Spirit

The quickest way to fit in is to understand and embrace the “Duval” spirit. It’s about more than just geography; it’s about community pride. Learn the chant. Wear the teal. Support local businesses. It’s a collective identity that unites us across this massive city.

Where to Find Your Tribe in Jax

Because our city is so spread out, finding your niche is key.

  • For the foodie: Explore the dining scenes in San Marco and Riverside.
  • For the outdoor enthusiast: Hit the trails at the Timucuan Preserve or catch some waves at Hanna Park.
  • For the arts lover: Check out the Cummer Museum of Art & Gardens or the art walks in Downtown and Riverside.
  • For the student: Dive into the communities around the University of North Florida (UNF) or Jacksonville University (JU). For more on local schools, see our Jacksonville Education section.

🌟 The “Jax Facts™” Perspective: Our Personal Stories & What Being a Local Means to Us

Here at Jax Facts™, being a “Jacksonvillian” (or a “Jaxon,” or just “Duval”) is personal. For our team member Dave, it’s about taking his kids to the same fishing spots his dad took him to on the St. Johns. For Maria, it’s the thrill of hearing 70,000 people scream “DUUUVAL!” in unison after a Jaguars touchdown.

It’s about knowing the back roads to avoid beach traffic on a Saturday. It’s about arguing with your friends over who has the best shrimp and grits: Beachside Diner or Metro Diner. It’s a shared experience, a collective memory, and a fierce, sometimes understated, pride in a city that’s constantly evolving.

🏆 Jacksonville Pride: Why We Love Being “Jacksonvillians”

So, what are people from Jacksonville called?

Jacksonvillians (if you’re writing a textbook).
Jaxons (if you’re being casual).
Duval (if you want to show you really get it).

Ultimately, you can call us a lot of things. We’re a city of bridges, both literally and figuratively, connecting a diverse population over a vast landscape. We’re a city with a rich history and a bold future. But more than anything, we’re proud. Proud of our river, our beaches, our teams, and our unique, sprawling, and wonderful home. We are Duval.

✅ Conclusion: Embracing the “Jacksonvillian” Identity

So, what do you call people from Jacksonville? The official term is Jacksonvillian, but if you want to sound like a true local, you’ll hear folks calling themselves Jaxons or simply Duval. Each term carries its own flavor — from the formal to the affectionate to the fiercely proud.

We started this journey wondering why the official term isn’t more popular and discovered that Jacksonville’s identity is much richer and more complex than a simple demonym. It’s tied to our history, geography, culture, and the unique consolidation of city and county government. The nickname “Duval” isn’t just a name; it’s a badge of honor, a rallying cry, and a symbol of community spirit.

Whether you’re a newcomer or a lifelong resident, embracing these terms and the stories behind them helps you connect with the heart of this sprawling, diverse city. So next time you meet someone from Jacksonville, try calling them a Jaxon or shout “DUUUVAL!” at the Jaguars game — you’ll fit right in.


Ready to dive deeper into Jacksonville’s culture or show off your local pride? Check out these goodies:


❓ FAQ: Your Burning Questions About Jacksonville Residents Answered

What is the nickname for residents of Jacksonville?

The official nickname is Jacksonvillian, but locals often prefer Jaxon or Jaxson. These informal terms are widely used in casual conversation and local media. The term “Duval” is also embraced as a cultural identity, referencing the consolidated city-county government.

Are people from Jacksonville called Jacksonvilleans?

No, Jacksonvilleans is not a commonly accepted or recognized term. The correct formal term is Jacksonvillian. “Jacksonvillean” is a common mistake but doesn’t appear in authoritative sources or local usage.

What do you call someone who lives in Jacksonville, Florida?

You can call them a Jacksonvillian officially. However, many locals identify as Jaxons or simply as being from Duval, reflecting the city-county consolidation and local pride.

Is there a unique term for Jacksonville locals?

Yes! Beyond the formal demonym, locals often use Duval as a unique identifier. The “DUUUVAL!” chant at Jaguars games is a cultural hallmark that symbolizes this identity. It’s less about a formal term and more about a shared community spirit.

How do Jacksonville natives identify themselves?

Jacksonville natives often identify themselves by their neighborhood or region (e.g., Riverside, Beaches, Northside) but collectively embrace the terms Jaxon or Duval. The area code 904 is also a popular shorthand for local identity.

What are common demonyms for people from Jacksonville?

  • Jacksonvillian (formal)
  • Jaxon/Jaxson (informal)
  • Duval (cultural/local pride)

These reflect different levels of formality and connection to the city’s history and culture.

Do Jacksonville residents have a special nickname?

Yes! The “Duval” nickname is special to Jacksonville residents, symbolizing their pride in the consolidated city-county government and community. It’s often shouted at sporting events and used in local branding.


For more fascinating facts and insider info, explore our Jacksonville Facts and Jacksonville Demographics categories on Jax Facts™.


Thanks for sticking with us through this deep dive! Now you’re armed with the knowledge to impress any local. Next time you meet someone from Jax, you’ll know exactly what to call them — and maybe even earn a friendly “DUUUVAL!” in return. 😉

Jacob
Jacob

Jacob leads Jax Facts™—a newsroom of expert Jacksonville residents—focused on turning local knowledge and hard data into practical guides for life in the Bold City. Under his edit, Jax Facts publishes trustworthy explainers, neighborhood deep dives, and curated lists that help readers eat, explore, and understand Jax with confidence. Recent series span demographics, food finds, sports, and civic basics, all crafted for clarity and usefulness.

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