Support our educational content for free when you purchase through links on our site. Learn more
Why Is Jacksonville Called Jax? Uncover the Story Behind the Name 🏙️ (2026)
If you’ve ever heard locals casually say “Jax” and wondered why they don’t just call it Jacksonville, you’re not alone. The nickname “Jax” is everywhere—from airport codes to sports teams and even major port operations—but where did it come from, and why did it stick? Spoiler alert: it’s a fascinating mix of history, practicality, and a dash of Southern swagger.
In this deep dive, we’ll take you from the city’s early days as “Cowford” (yes, really!) to the rise of the Jacksonville International Airport’s three-letter code that changed everything. Along the way, you’ll discover how JAXPORT helped cement the nickname as a symbol of economic power, and why calling it “Jax” is more than just shorthand—it’s a badge of local pride. Plus, we’ll share insider tips on living the “State of Jax” lifestyle and what makes this city the bold new heart of the South.
Ready to sound like a true local? Let’s unravel the story behind Jacksonville’s most iconic nickname.
Key Takeaways
- “Jax” originated as a practical abbreviation, popularized by the Jacksonville International Airport code (JAX) and embraced by locals.
- The city was originally called Cowford, named for a cattle crossing on the St. Johns River, before being renamed after Andrew Jackson.
- JAXPORT plays a pivotal role in the city’s economy and identity, reinforcing the nickname in commerce and industry.
- Jacksonville is the largest city by land area in the contiguous U.S., with a booming population nearing 1 million.
- The nickname “Jax” reflects not just a name but a vibrant lifestyle, cultural richness, and economic vitality unique to Northeast Florida.
Table of Contents
- ⚡️ Quick Tips and Facts
- 📜 From Cowford to Greatness: The History of Our Name
- ✈️ The JAX Factor: How an Airport Code Became an Identity
- ⚓️ Jacksonville Port Authority (JAXPORT): 7 Ways It Powers the Name
- ☀️ It’s a Beautiful Day in the State of Jax!
- 📈 1,000,000 and Growing: The Bold New City of the South
- 🎨 The Art, Soul, and Science of the First Coast
- 💼 Business, Industry, and the Professional Pulse
- 🏥 Health, Wellness, and the Social Fabric of Duval
- 🎓 The Journey Starts With You: Living the Jax Life
- 📅 Upcoming Events and News in the 904
- 🏁 Conclusion
- 🔗 Recommended Links
- ❓ FAQ
- 📚 Reference Links
Ever wondered why we locals walk around shouting “Duuuval” while the rest of the world just calls us “Jax”? Is it laziness? Is it a secret code? Or did we just realize that “Jacksonville” is a lot of syllables to mutter when you’re busy eating a Publix sub on the beach?
At Jax Facts™, we’ve lived through the humidity and the touchdowns (and the fumbles), and we’re here to give you the inside scoop on why this River City is affectionately dubbed “Jax.” Grab a sweet tea, and let’s dive in! 🍹
⚡️ Quick Tips and Facts
Before we get into the nitty-gritty, here’s the “too long; didn’t read” version for those of you currently stuck in traffic on the Buckman Bridge.
| Feature | The “Jax” Lowdown |
|---|---|
| Official Name | Jacksonville, Florida |
| The Nickname | Jax |
| Airport Code | JAX (Jacksonville International Airport) |
| Named After | Andrew Jackson (7th POTUS) |
| Original Name | Wacca Pilatka (Seminole) / Cowford (English) |
| Population | Nearly 1 Million (Largest city by area in the contiguous US!) |
| The Vibe | “Bold New City of the South” |
Pro Tip: If you want to sound like a local, never call it “The Jax.” It’s just Jax. ✅ Calling it “The Jax” is a surefire way to out yourself as a tourist. ❌
📜 From Cowford to Greatness: The History of Our Name
Long before we were a bustling metropolis with a Jacksonville Jaguars obsession, this area was known as Cowford. Why? Because it was literally where cattle crossed the St. Johns River. Not exactly the most glamorous name for a future NFL city, right? 🐄
In 1822, the settlers decided they needed a glow-up. They renamed the town after Andrew Jackson, the first military governor of the Florida Territory and future U.S. President. Fun fact: Andrew Jackson never actually visited the city that bears his name! Talk about a long-distance relationship.
As the city grew, “Jacksonville” became a mouthful. In the fast-paced world of the 20th century, brevity became king. But the real catalyst for the “Jax” nickname wasn’t just linguistic laziness—it was logistics.
✈️ The JAX Factor: How an Airport Code Became an Identity
If you’ve ever booked a flight to our neck of the woods, you’ve seen it: JAX.
The International Air Transport Association (IATA) assigns three-letter codes to airports worldwide. When Jacksonville International Airport opened, JAX was the natural fit. Over time, this three-letter shorthand migrated from luggage tags to the local lexicon.
We see this in other cities too (think “PDX” for Portland or “ATL” for Atlanta), but in Jacksonville, it stuck harder than a humid shirt in August. It’s punchy, it’s modern, and it looks great on a hat. 🧢
⚓️ Jacksonville Port Authority (JAXPORT): 7 Ways It Powers the Name
You can’t talk about “Jax” without talking about JAXPORT. It’s the economic engine that keeps this city humming. While some articles might mention a few facts, we’ve got seven reasons why JAXPORT is the backbone of our identity:
- Vehicle Hub: We are one of the largest vehicle handling ports in the nation. If you’re driving a Toyota or a Mazda in the Southeast, it might have started its American journey right here.
- Deepened Channels: The recent harbor deepening project allows the world’s largest container ships to dock here, keeping “Jax” on the global map.
- Job Creator: JAXPORT supports over 138,000 jobs in the region. That’s a lot of people calling this place home!
- Cruise Gateway: From Carnival Cruise Line to luxury liners, we are the starting point for thousands of vacations.
- Strategic Location: We are the westernmost port on the Atlantic coast, making us a prime logistics hub.
- Sustainability: JAXPORT is a leader in environmental stewardship, protecting the very river that gave us our start.
- The “Jax” Branding: By using “JAX” in its official name, the Port Authority solidified the nickname as a professional and commercial powerhouse.
☀️ It’s a Beautiful Day in the State of Jax!
While there is a “Jax State” (Jacksonville State University) over in Alabama, we like to think of Jacksonville, FL, as its own state of mind. 🌊
Living here means embracing the “Bold New City of the South” lifestyle. Whether you’re surfing at Jacksonville Beach, hiking the trails at Hanna Park, or grabbing a brew at Intuition Ale Works, the “State of Jax” is all about balance. We have the urban sprawl of a mega-city but the soul of a coastal town.
📈 1,000,000 and Growing: The Bold New City of the South
We are officially on the cusp of hitting the 1 million population mark! People are flocking here for the lower cost of living, the lack of state income tax, and the fact that you can actually afford a backyard. 🏡
Why the growth?
- Space: We are the largest city by land area in the lower 48 states. We’ve got room to breathe!
- Economy: With companies like FIS and CSX headquartered here, the job market is sizzling.
- Military Presence: Between NAS Jax and Mayport, our military families are a vital part of our community fabric.
🎨 The Art, Soul, and Science of the First Coast
Jax isn’t just about logistics and football. We’ve got a thriving cultural scene that would make any “big city” jealous.
- The Cummer Museum of Art & Gardens: A stunning blend of world-class art and riverfront beauty.
- MOSH (Museum of Science & History): Where the kids (and us adults) go to learn about everything from dinosaurs to the St. Johns River.
- The Elbow: Our downtown entertainment district where the music never stops.
We’re a city of makers, dreamers, and scientists. From the healthcare innovations at the Mayo Clinic to the local murals in Riverside, Jax is a canvas of creativity.
💼 Business, Industry, and the Professional Pulse
If you’re looking to “Reconnect” with your career, Jax is the place. We aren’t just a vacation spot; we are a financial and professional services powerhouse.
We often hear people ask, “Is it your time? Your terms?” In Jax, the answer is a resounding yes. The entrepreneurial spirit here is infectious. We have incubators, co-working spaces like Winston Family YMCA, and a community that genuinely wants to see small businesses succeed.
🏥 Health, Wellness, and the Social Fabric of Duval
We take our health seriously—mostly so we can keep up with the heat! Jax is home to some of the best medical facilities in the world, including Baptist Health and UF Health.
But wellness here is also social. It’s about the Friendliest Campus in the South vibe that extends from our universities to our neighborhood block parties. Whether you’re into CrossFit or just walking your dog in San Marco, the social fabric of Duval is knit tight with Southern hospitality and a “can-do” attitude.
🎓 The Journey Starts With You: Living the Jax Life
Thinking about making the move? The journey starts with a single step (or a flight into JAX). Whether you’re looking for the “College of Arts and Sciences” experience at UNF or a professional pivot in the “College of Business and Industry” that is our downtown corridor, Jax offers a path for everyone.
Quick Tips for Newcomers:
- Get a SunPass: You’re going to need it for the tolls. ✅
- Learn the Bridges: There are seven of them. You will get lost. It’s a rite of passage. ❌
- Embrace the Humidity: Your hair will never be the same. Just accept it. 💁 ♂️
📅 Upcoming Events and News in the 904
There is always something happening in Jax! Keep an eye out for:
- The Jacksonville Jazz Festival: One of the largest free jazz fests in the country.
- The Players Championship: Just down the road in Ponte Vedra, it’s the highlight of the golf season.
- Gate River Run: The 15K that brings the whole city together.
In Local News: We’re seeing a massive push for downtown revitalization. From the Emerald Trail to new riverfront parks, the “Jax” of tomorrow is looking brighter than a Florida sunrise.
🏁 Conclusion
So, why is Jacksonville called Jax? It’s a mix of history, an airport code, and a community that prefers things fast, friendly, and “bold.” It’s a name that fits our identity as a modern, energetic hub that hasn’t forgotten its riverfront roots.
Whether you’re here for the Jaguars or the job opportunities, you’ll soon find yourself calling it “Jax” too. It’s just who we are.
🔗 Recommended Links
- Visit Jacksonville Official Site
- City of Jacksonville (COJ.net)
- JAX Chamber of Commerce
- The Florida Times-Union (Local News)
❓ FAQ
Q: Is “Jax” an official name? A: No, it’s a nickname. The official name is Jacksonville. However, you’ll see “Jax” used in many official capacities, like JAXPORT or JAX Chamber.
Q: Do people really shout “Duuuval”? A: Yes. Constantly. It refers to Duval County, which is consolidated with the city of Jacksonville. It’s a battle cry, a greeting, and a way of life.
Q: Is Jacksonville the same as Jax State? A: No! Jacksonville State University (Jax State) is located in Alabama. We are the city in Florida. We share the nickname, but we have much better beaches!
Q: What is the “Bold New City of the South”? A: This was a marketing slogan adopted in the 1960s during the city-county consolidation. It stuck and remains a point of pride for residents.
📚 Reference Links
- History of Jacksonville – Wikipedia
- JAXPORT Economic Impact Study
- Andrew Jackson Biography – WhiteHouse.gov
⚡️ Quick Tips and Facts
Welcome to the Jax Facts™ insider’s guide! Before we unravel the mystery of why Jacksonville is called “Jax,” here’s a quick cheat sheet to get you oriented. If you want to dive deeper into Jacksonville’s size and geography, check out our detailed article on Why Is Jacksonville the Largest City in the US? 🏙️ (2026).
| Feature | The Jax Lowdown |
|---|---|
| Official Name | Jacksonville, Florida |
| Common Nickname | Jax |
| Airport Code | JAX (Jacksonville International Airport) |
| Named After | Andrew Jackson (7th President of the United States) |
| Original Names | Wacca Pilatka (Seminole for “Cow Ford”) / Cowford (English settlers’ name) |
| Population | Nearly 1 million (largest city by land area in contiguous US) |
| Slogan | “Bold New City of the South” |
| Major Economic Engines | JAXPORT, Military Bases, Financial Services, Healthcare, Tourism |
Pro Tip: Locals say Jax, never “The Jax.” Calling it “The Jax” is a dead giveaway you’re new here. ✅
📜 From Cowford to Greatness: The History of Our Name
Jacksonville’s story starts long before the Jaguars roared into town or the beaches became Instagram-famous. The original inhabitants, the Timucua and later the Seminole tribes, called this area Wacca Pilatka, meaning “cow ford” — a shallow river crossing where cattle could be driven across the St. Johns River. When English settlers arrived, they simply called it Cowford. 🐄
Why the Name Change?
In 1822, the settlement was renamed Jacksonville to honor Andrew Jackson, the military governor of the Florida Territory and future U.S. president. Ironically, Jackson never actually set foot in the city named after him! This renaming was part of a broader trend to Americanize and formalize place names during the early 19th century.
The Evolution of the Nickname
As Jacksonville grew, the full name became a mouthful, especially in casual conversation. By the mid-20th century, locals started shortening it to Jax — a snappy, memorable nickname that stuck like the Florida humidity. This nickname was further popularized by the airport code and local businesses.
✈️ The JAX Factor: How an Airport Code Became an Identity
One of the biggest accelerators of the nickname “Jax” was the Jacksonville International Airport, which opened in 1968. The airport’s IATA code is JAX, a clever three-letter shorthand that perfectly encapsulates the city’s name in a compact form.
Why Airport Codes Matter
Airport codes are often adopted by cities as informal nicknames or branding tools. Think ATL for Atlanta or PDX for Portland. For Jacksonville, JAX became more than just an airport code — it became a symbol of the city’s modern identity.
- Branding Impact: JAX is used in everything from sports teams’ merchandise to local business names.
- Ease of Use: It’s easier to say and remember than “Jacksonville,” especially in fast-paced conversations or marketing.
- Global Recognition: Travelers worldwide recognize JAX as Jacksonville’s gateway.
⚓️ Jacksonville Port Authority (JAXPORT): 7 Ways It Powers the Name
If you want to understand why “Jax” resonates beyond just a nickname, look no further than JAXPORT — the Jacksonville Port Authority. This deepwater port is a cornerstone of the city’s economy and identity.
| Aspect | Why It Matters |
|---|---|
| 1. Vehicle Handling | One of the largest vehicle import/export ports in the U.S., handling brands like Toyota and Mazda. |
| 2. Harbor Deepening | Recent projects allow mega container ships to dock, expanding global trade reach. |
| 3. Job Creation | Supports over 138,000 jobs regionally, fueling the local economy. |
| 4. Cruise Gateway | Launch point for major cruise lines like Carnival, boosting tourism. |
| 5. Strategic Location | Westernmost Atlantic port, ideal for logistics and distribution. |
| 6. Environmental Focus | Leading sustainability initiatives to protect the St. Johns River and surrounding ecosystems. |
| 7. Branding Power | The “JAX” brand in JAXPORT cements the nickname’s official status in commerce and industry. |
JAXPORT’s global reach and local impact make “Jax” a powerful brand, not just a casual nickname. It’s a name that represents economic vitality and international connectivity.
For more on JAXPORT’s role in Jacksonville’s growth, visit their official site: jaxport.com.
☀️ It’s a Beautiful Day in the State of Jax!
Here’s a fun fact: while Jacksonville State University (often called “Jax State”) is in Alabama, Jacksonville, Florida, often feels like its own state of mind. 🌴
Living in Jax means embracing a unique blend of urban energy and coastal charm. Whether you’re catching waves at Jacksonville Beach or sipping craft brews at Intuition Ale Works, the city offers a lifestyle that’s both laid-back and vibrant.
Why We Call It the “State of Jax”
- Cultural Diversity: From historic neighborhoods like Riverside to the bustling downtown, Jax is a melting pot.
- Outdoor Lifestyle: Beaches, parks, and the St. Johns River offer endless recreation.
- Community Spirit: The city’s motto, “Bold New City of the South,” reflects a confident, forward-looking attitude.
📈 1,000,000 and Growing: The Bold New City of the South
Jacksonville is booming! With a population nearing 1 million residents, it’s the largest city by land area in the contiguous United States. This growth is fueled by:
- Affordable Living: Compared to Miami or Orlando, Jax offers more space and a lower cost of living.
- Strong Job Market: Headquarters like FIS and CSX provide diverse employment opportunities.
- Military Presence: Naval Air Station Jacksonville and Naval Station Mayport bring thousands of military personnel and families.
| Population Growth Factors | Details |
|---|---|
| Land Area | 874.5 square miles — plenty of room to expand! |
| Economic Drivers | Logistics, healthcare, finance, and military sectors |
| Quality of Life | Beaches, parks, and cultural amenities |
The city’s growth is a testament to its appeal as a place to live, work, and play.
🎨 The Art, Soul, and Science of the First Coast
Jax isn’t just about business and beaches; it’s a cultural hub with a rich artistic and scientific community.
Cultural Highlights
- The Cummer Museum of Art & Gardens: Home to over 5,000 works of art and stunning riverfront gardens. A must-visit for art lovers.
- MOSH (Museum of Science & History): Perfect for families and curious minds, with interactive exhibits on everything from local ecology to space exploration.
- The Elbow District: Downtown’s nightlife and arts district, packed with galleries, music venues, and eclectic eateries.
Science and Innovation
- Mayo Clinic Florida: A leader in medical research and patient care.
- University of North Florida (UNF): Offers strong STEM programs and supports local innovation.
This blend of art, science, and culture makes Jax a city of creativity and discovery.
For more cultural insights, check out our Jacksonville Culture section.
💼 Business, Industry, and the Professional Pulse
If you’re wondering whether Jax is just a beach town, think again. It’s a thriving business hub with a diverse economy.
Key Sectors
- Financial Services: Home to FIS, one of the world’s largest fintech companies.
- Logistics and Transportation: Powered by JAXPORT and major railroads.
- Healthcare: Baptist Health and UF Health are major employers.
- Entrepreneurship: Growing startup scene supported by incubators like CoWork Jax.
Your Time. Your Terms.
Many newcomers ask: “Is this the right place to grow my career on my own terms?” The answer is a resounding yes. Jax offers:
- Affordable office spaces
- Networking opportunities
- Supportive business community
Whether you’re launching a tech startup or expanding a family business, Jax has the resources to help you thrive.
🏥 Health, Wellness, and the Social Fabric of Duval
Health and wellness are woven into the fabric of Jacksonville’s community life.
Top Medical Facilities
- Baptist Health: Largest private employer in the region, known for comprehensive care.
- UF Health Jacksonville: Academic medical center offering cutting-edge treatments.
Wellness Beyond Medicine
- Outdoor Activities: From paddleboarding on the St. Johns River to hiking in Timucuan Preserve.
- Community Events: Farmers markets, yoga in the park, and neighborhood block parties foster connection.
The friendliest campus in the South vibe extends beyond universities to neighborhoods like San Marco and Avondale, where neighbors know your name.
🎓 The Journey Starts With You: Living the Jax Life
Thinking about making Jax your home? Here’s what you need to know about education and lifestyle.
Education Opportunities
- University of North Florida (UNF): Offers diverse programs in arts, business, health, and sciences.
- Florida State College at Jacksonville: Provides affordable pathways and workforce training.
- Jacksonville State University (JSU): Located in Alabama, often confused with Jax but distinct. JSU recently lowered dual enrollment tuition to make college more accessible. Learn more.
Living Like a Local
- Transportation: Get a SunPass for tolls; bridges are your new best friends.
- Weather: Humidity is a fact of life—embrace it!
- Food Scene: From fresh seafood to international flavors, Jax’s culinary scene is booming. (Even comedian Katt Williams jokes about the unique “hoods” and food spots around town—see our featured video for a laugh and local flavor.)
📅 Upcoming Events and News in the 904
Jax is always buzzing with events that bring the community together.
Annual Highlights
- Jacksonville Jazz Festival: One of the largest free jazz festivals in the country.
- Gate River Run: The largest 15K race in the U.S., held downtown.
- The Players Championship: Golf’s premier event nearby in Ponte Vedra Beach.
Recent Developments
- Downtown revitalization projects like the Emerald Trail are transforming the cityscape.
- New riverfront parks and green spaces are enhancing outdoor recreation.
- Local news outlets like The Florida Times-Union keep you updated on everything Jax.
🏁 Conclusion
So, why is Jacksonville called Jax? It’s a nickname born from history, practicality, and pride. From its humble beginnings as Cowford, named for a cattle crossing, to honoring Andrew Jackson, the city’s name has evolved alongside its identity. The nickname “Jax” gained momentum thanks to the airport code JAX and the powerful branding of JAXPORT, turning a simple abbreviation into a symbol of economic strength and cultural vibrancy.
We’ve seen how Jax is more than just a name — it’s a lifestyle, a booming metropolis, and a community with deep roots and bold ambitions. Whether you’re a newcomer or a lifelong resident, calling it “Jax” connects you to a city that’s growing, thriving, and embracing its unique place in the South.
If you ever wondered about the mystery behind the nickname or hesitated to use it, now you know: Jax is the heart and soul of Jacksonville, Florida. So go ahead, say it loud and proud — Jax!
🔗 Recommended Links
Ready to explore more about Jacksonville or bring a piece of Jax home? Check out these great resources and products:
-
Jacksonville Jaguars Gear:
Amazon Jacksonville Jaguars Gear | Fanatics | Official Jaguars Shop -
Intuition Ale Works Craft Beer:
Intuition Ale Works Official Website -
Books on Jacksonville History and Culture:
- Jacksonville: The Consolidation Story by Wayne Wood
Amazon Link - Jacksonville in Vintage Postcards by Michael J. Gannon
Amazon Link
- Jacksonville: The Consolidation Story by Wayne Wood
-
SunPass for Toll Roads:
SunPass Official Site -
JAXPORT Official Site:
jaxport.com
❓ FAQ
What are some fun facts about the history and culture of Jacksonville, also known as Jax?
Jacksonville was originally called Cowford because it was a cattle crossing point on the St. Johns River. It was renamed after Andrew Jackson, who never actually visited the city! The nickname “Jax” comes from the airport code and local shorthand. Culturally, Jax boasts a vibrant arts scene with the Cummer Museum and the Jacksonville Jazz Festival, plus a strong military presence that shapes much of its community life.
How has the city of Jacksonville, or Jax, changed over the years?
Jacksonville has transformed from a small river crossing town into the largest city by land area in the contiguous U.S., with nearly 1 million residents. The economy diversified from shipping and military to finance, healthcare, and tech. Downtown revitalization and cultural investments have reshaped the cityscape, while the port continues to expand its global reach.
What are the most popular attractions to visit in Jacksonville, also known as Jax?
Top attractions include:
- Jacksonville Beach for sun and surf
- The Cummer Museum of Art & Gardens for culture and nature
- MOSH (Museum of Science & History) for family-friendly learning
- The Elbow District for nightlife and arts
- JAXPORT cruise terminals for vacation departures
What are some other nicknames for Jacksonville, Florida?
Besides “Jax,” Jacksonville is known as the “Bold New City of the South” — a slogan from the 1960s consolidation era. Locals also refer to it as the “River City” because of the St. Johns River running through it.
Is Jacksonville commonly referred to as “Jax” by locals and tourists?
✅ Yes! Locals use “Jax” daily in conversation, business names, and branding. Tourists quickly pick it up because it’s easier to say and appears everywhere — from airport codes to sports teams. Just remember, locals never say “The Jax.”
Is Jacksonville, Florida, a good place to live, and what are its pros and cons?
Pros:
- Affordable housing and cost of living
- Access to beaches and outdoor activities
- Growing job market in diverse industries
- Rich cultural and social scene
Cons:
- Humidity and summer heat can be intense
- Traffic congestion on key bridges
- Some neighborhoods vary widely in safety and amenities
Overall, Jax offers a balanced urban-coastal lifestyle with plenty of opportunities.
How did Jacksonville get its name and what does it mean?
Jacksonville was named after Andrew Jackson, the seventh president of the United States and military governor of Florida. The name honors his role in Florida’s early history, though he never visited the city itself.
What is the history behind Jacksonville’s nickname Jax?
“Jax” originated as a convenient abbreviation, popularized by the airport code JAX and adopted by local businesses and institutions like JAXPORT. It’s a modern, catchy shorthand that reflects the city’s evolving identity.
Why is Jax called Duval?
“Duval” refers to Duval County, which is consolidated with the city of Jacksonville. Locals often shout “Duuuval!” as a rallying cry, representing pride in the county and city combined.
Is Jax short for Jacksonville?
✅ Absolutely. “Jax” is the widely accepted short form of Jacksonville, used in casual speech, branding, and official contexts like the airport and port.
📚 Reference Links
- History of Jacksonville – Wikipedia
- Jacksonville International Airport (JAX) – Official Site
- JAXPORT – Jacksonville Port Authority
- Andrew Jackson Biography – WhiteHouse.gov
- Florida Times-Union – Local News
- University of North Florida (UNF)
- Jacksonville Jaguars Official Site
- Baptist Health Jacksonville
- Mayo Clinic Florida
- SunPass Official Website
Ready to embrace the Jax lifestyle? Whether you’re visiting, moving, or just curious, now you know why Jacksonville is proudly called Jax — a name as bold and vibrant as the city itself!
